Thoughts about social networking development platforms

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posted by Andrew on 2 November 2007, 20:11

I am watching the buzz around social network application platforms - Facebook, MySpace, and now - Google with OpenSocial. The idea seems to be brilliant, and it advances the web world. Moreover, it brings us new customers (I will not publish any names, but some of them are really well-known Facebook platform apps developers). We should be happy.

However there are also some menacing tendencies. Let's look what benefits OpenSocial gives to developers:

OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks:

  • Profile Information (user data)
  • Friends Information (social graph)
  • Activities (things that happen, News Feed type stuff)

http://www.techcrunch.com/2007/10/30/details-revealed-google-opensocial-to-be-common-apis-for-building-social-apps/

But what is about privacy? Google allows to gather together different information about users and this info may become as detailed as archives of secret special servies. When I write in one social network that, say, I am a guitar player, and I like to listen to Ramones, and write in another where I am working, and submit on Google to specific RSS feeds, I do not expect someone to glue these data together and use it to make money on me. What I want is to let other people with similar interests to find me. I do not want anyone to estimate my interests, my paying capacity, my information channels, and sell something based on this info.

Just wondering whether they regulate it in some way? If not, some time later social networking industry may face the problem that people remove accounts or stop leaving personal information.

Comments

Max 11/5/2007 9:45:27 PM

Max
Frankly, I don't think there is a serious encroachment into privacy. By publicly exposing my interests and likes I am already giving an opportunity for advertisers. If someone from the same interest group of, say, Ramones-likers sends me a link where to buy a new album - that's basically an ad.

Google just strives to make the whole process unattended - and my personal details won't be tampered with by a human operator. It's just that a 'personal adspace' will be created for me whilst I'm surfing. As for me, I feel comfortable when an ad appears that refers to something I have a genuine interest in.

I think I'm already noticing some precisely targeted behavioral ads - and have nothing against them. But surely, I would not be happy to be flooded with a carousel of Ramones-related banners each time I start my browser. So, the idea is good but Google certainly has a lot of things to consider.

Alex ru 11/5/2007 11:38:20 PM

Alex
Hello Andrew,

I think if anyone wanted to gather specific user information from any set of popular social network sites he/she would do it without any problems. Google just made it available for a large variety of users. Anyway, if the user publishes his/her private information in some public resource it is his/her own problem because by doing this he agrees with the fact that this information could be used by anyone.

Andrew ru 11/6/2007 4:51:30 PM

Andrew
Max, I prefer to make purchase decision by myself, rather than by someone's inspiration. To feel comfortable I should not consider the ad to be an ad. I read that social networks (in particular, Facebook) are going to involve users to endorse stuff, but let's wait and see how it will work.

Alex, it is a big question what facts they agree with. Many of users may feel frustrated when it turn out that their data is used by someone to make money. But from the other hand I can understand social networks owners. They are doing business and people who use their services for free should give them something in exchange for it.

Ok, anyway, if this ad model will really work, I believe people will think twice before leaving any personal information about such kind of sites.

Max 11/6/2007 5:49:11 PM

Max
Yeah, I agree that exposing personal info to ad engines can potentially hinder social networks bloom (or, rather, 'boom') and undermine people's trust. But I don't think it will break the atmosphere of freedom of communication - people will just get used to behavioral ads and some won't even notice the changes.

Then, I agree with Alex that potentially anyone can retrieve your personal info - so it makes no difference anyway. On the contrary, Google may offer some enhanced security and win even more proponents for the new API. Also, your info will be processed by machines - and that will make most people feel comfortable.

So, basically it's not about whether or not Google is encroaching online privacy - it's about how Google will introduce their new product. Ad publishers will definitely hail this powerful tool. As for casual surfers - for the majority of them, the release will most possibly go unnoticed Smile

As for me, I'm not buying minor things over the internet so such ads just do not work with me. Rather, I sometimes use ads to go to pages where I can find out something about the product. Then, I make an educated decision and choose the right vendor. The vendor sometimes is not one that does lots of advertisment.

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