Today I found very interesting article The business Value of Social Netwoking Applications.

This paper discusses the main features of enterprise social networks. One of the main author's ideas is that these integrated social network applications bring new value to the enterprise by linking individuals to each other and providing relevant content and tools across the organization. And this networking can extend beyond the firewall to engage partners and customers in the dialog. Then author shows the typical types and benefits of enterprise social networks. Strictly speaking social networks can be involved in the most of company business processes:

• Sales
• Marketing
• Development
• And so on

In spite of this article is sponsored by HiveLive – the company which promotes its own solution for enterprise social network – it is useful to read it. This paper gives the understanding why companies use social networks and forecasts common tendencies on this market.